01
Discovery
We start by understanding the business: the market, the customer, the existing product surface, and the constraints: commercial, technical, regulatory. The deliverable is a shared, written articulation of the problem we are actually solving.
02
Definition
We translate the problem into a product shape: positioning, IA, the moves we will and will not make, and the success criteria for the engagement. Everything that follows is measured against this document.
03
Design
High-fidelity design of the surfaces that matter most, usually the two or three customer interactions that carry the product. We design in production-grade tools and against the real stack, so what ships is what was shown.
04
Build
Production engineering against the design. We write the same code we would write inside a company: typed, tested, observable. We ship incrementally. Stakeholders see working software each week, not a milestone at the end.
05
Launch & handover
We hand the work to the team that will own it. That means written documentation, a runbook, a recorded walkthrough, and one or two weeks of paired work with the receiving team. The goal is that the engagement ends and the product does not.